How do you make people take notice of museum signage? Make the way-finding so exciting they will pay to use it.
The Flying Reiver is the world’s first coin operated signage and combines a life size moving automata riding a vintage bicycle sporting themed animated signs with a wireless donation box on the floor below.
The automata by Keith Newstead is suspended from the roof of Tullie House Museum’s 13m atrium and is brought to life when visitors donate a coin – meaning they engage with the signage and the museum receives a revenue stream.
The installation is based on a 16th century Boarder Reiver, who in this case is making off with the prize artefacts of Tullie House Museum in Carlisle .